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Mighty Yale University's psychology department has conducted studies showing that some words within the English language are more powerful than others. Listed below are the top 10 most powerful words according to Yale:

You -- Listed because the #1 most powerful word atlanta divorce attorneys study reviewed. Because of the personal nature of advertising copywriting, you should use "you" in your headline, opening line and as often as possible. In разговорный английский , many copywriters will throw out a headline if "you" is not in it.



















Now that you have this ocndensed version of this study from Yale be sure to put it into play in your writing for direct mail ideas, email and landing pages. You might also want to use them in your HTML page titles and pages descriptions.

английский учить базовый used to have a list of these top ten most powerful words for marketing and sales copy printed out and pasted to my wall. After writing this review I'm going to make a new printout and get these gems back on my wall. I am failing to utilize my own advice!

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