Principles Of Effective Advertising
Revision as of 05:27, 12 September 2019 by Howard11mccormick (talk | contribs)
Twitter Account. Tweeting sounds so. juvenile. And yet, there are some very good reasons to use it for business, such as: monitoring your brand to garner valuable feedback, keeping tabs on the competition, engaging your customers in conversation, or even choosing to use Twitter as a customer service channel.
There are always products to ship and people to commute. As long as people will be outdoors driving, you should be driving your advertising outdoors. When you're ready to add advertising panel to the mix, take a look at what's around you in your own city.
Yes. You have read right. And mind you. Do not underestimate the power of promotions through words. One good thing about this kind of marketing method is that you do not have to spend too much money. All you need to is to improve on the quality of your services and output's quality. Your customers can do your promotions for you if your services have satisfied them enough. Even a simple "we buy junk cars for cash" taped outside your shop can haul in customers if you can give the service your customers want to get.
Let's say you're a prominent shoe company, or you make winter tires, or you're an automotive dealer looking to be face to face with your buyers. You want clout. Depending on the market you're in, or want to advertise in, that clout can be delivered in oversize presence.
Poster Boards may be the best known. We have all seen the billboard guy hanging off the ladder with the swirling wallpaper-like panels being pushed into place with the big glue broom.
A standard direct mail piece should yield a 1% response rate. So if you send out 500 mailers, you should get about 5 calls in. Of course, of these, some are just getting more information. But if everything is working according to plan, you should be able to close on at least one of these five clients - and one sale is absolutely all you are trying to accomplish. With most billboard leases being one year in length, you won't have to do another mailer for a year on that same sign.
Go for the benefits, not the features. When your target market gets to know your product or service, they are not really interested on the features. They want to know what kind of benefit they are going to enjoy from what you are offering. After all, they want to pay for something that has of value to them.