Mojang Bans Manufacturers From Building Minecraft Promo Maps And Mods

Mojang's putting its blocky foot down in the case of brands and Minecraft. In MINECRAFT EVENTS SERVERS to the community on its site, Owen Hill, the corporate's director of inventive communications, laid out new tips particularly directed at firms, ad agencies and any other non-gamer entities trying to capitalize on Minecraft's huge consumer group.

For an idea of just how huge that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Pc version had over a hundred million registered users. It's understandable that a pool of users that giant would prove a tempting lure for brands that wish to market their wholly unrelated wares to the community. But no more -- in keeping with the new constructing promotion pointers, it is no longer permissible to construct servers or maps to "promote unrelated products in playable type." So what does that translate to? Effectively, you possibly can say goodbye to awkward promotions like the giant, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its movie of the same identify. All that mentioned, if you are a mega fan and also you do these types of issues by yourself time and dime, nicely, that's just fantastic by Mojang.