Spotify Gets A Big Boost From Unexpected Audiences This Year

Gamers were glued to their consoles early. The music streamed on gaming consoles between the hours of 6am and 9 am grew by 47% over the previous year. What is their favorite genre? Rap and trap music are their preferred genres. The top songs streamed on gaming consoles included "The Box" by Roddy Ricch, "Blueberry Faygo" by Lil Mosey, "goosebumps" by rapper Travis Scott, "ROCKSTAR" by DaBaby featuring. Roddy Ricch, and Trevor Daniel's "Falling"

The traffic on Spotify for Travis Scott, who has deals with McDonalds, PlayStation and Fortnite in the past, increased dramatically after he played an online concert in Fortnite. The streaming platform reported that the number of streams increased by 207% worldwide between April 26-April 30 last year, compared to the previous year. Games

People actually sought out video game music. The most played soundtracks to video games this year were from "Minecraft," the original "Doom" and "Death Stranding."

Virtual artists, which are musicians who are depicted by fictional characters, such as the group Gorillaz considered 2020 to be an important year. minecraft Japanese virtual singer Hatsune Miku saw streams go up by 136%.

In 2018, Riot Games, which creates the game "League of Legends,"" invented a virtual pop star group called K/DA. The name refers to the common League of Legends lingo: the kills, deaths and assists players rack up during each game, and are noted on the scoreboard. Riot brought back the group, which was voiced by real-life singers with the release of a new album. The album's songs were on the top of Billboard charts. The streaming numbers were up 109% on Spotify.

Riot said that the invention of K/DA has allowed it to reach a broader audience than League gamers and also get more people interested in the game's content. It also spoke to CNN Business in a statement.

Cook said that music and gaming go hand in hand because gamers are inclined to listen to music while playing.

Spotify continues to explore partnerships with gaming companies. Spotify recently signed a partnership with League of Legends. It continues to collaborate with Microsoft on the Xbox and PlayStation platforms.

As gaming console streaming has increased, Spotify has added to its playlists that are curated, "thinking through how and what people want to listen to while playing," said Cook.