Top 5 Reasons To Have A Photo Booth At Your Wedding
Because of my art training I am aware of the psychological impact of fonts. Jokerman, for example, announces its impact in a word. What font should I choose for the cover? I chose a version of Garamond, a graceful and historic type. Choosing the background color came next.
My experience with the "Help Me Howard" segment was wonderful. Mr. Thompson and Caroline both followed up to confirm the postcards were correct and that I didn't receive a hard time. A news crew did come to the event and filmed my husband speaking about the injury he received while serving in Iraq. And though he has not yet received the level of disability funds he is entitled to nor the Purple Heart the exposure was wonderful for soldiers everywhere.
Once you've established a relationship with your freelance copywriter, ask them questions, lots of questions, about all things marketing. (Is it cheaper to Print four-color or two? Where can I post my press release? How much would a local cable buy cost? Do you have any "outside the box" suggestions to help promote my business?) Even if they don't have the answer to all your questions, they can most likely point you to someone who does.
6) Depending too much on users to patch their own workstations. Let's face it people; users are terrible at following even the simplest of technical instructions. We all know how difficult Microsoft makes it for administrators to keep their products properly patched. There are tools to make life easier, although it has to be said that some seem to make the task of patching more difficult. Hopefully, one day MS will crack the problem, but until then, depending on users to patch reliably and regularly is a strategy targeted for disaster.
Talk to people at the local schools - principals, classroom teachers, guidance counselors. Provide them with copies of your flier and business cards so they can hand them out to struggling students. Visit often so they get familiar with your name and face. Inquire about their curriculum and the textbooks or programs that they use. Explain to them that you will be striving to complement what they are trying to accomplish in the classroom and that you hope to impact the school's test scores by improving the skills of some of the weaker students.
Secondly, make sure the copywriter agrees to send you a detailed project estimate before each and every project. This is just good business and a copywriter worth his/her salt will not fight you on this! Nothing stings like relying on a vague verbal estimate, only to pony up for an invoice that's twice what was expected.
Non-professional copy isn't just costing you customers. It's a tremendous time-sucker. As you struggle for hours or days to perfectly craft your own marketing verbiage, what other more-important jobs aren't you doing? After all, you didn't get into this business, your business, to write. Wouldn't your time be better spent crunching numbers, following up calls, checking inventory or brainstorming a new market to enter? Be honest.
Speed - You can take the courses at your own pace. Most classes give you a specific amount of time to learn the information, usually anywhere from two weeks to a month. This lets you pace yourself. You're not on as strict of a schedule as you would be in a traditional classroom. You don't have to try and learn all the information in two days - you can take it slow and make sure you're able to understand the information.