What Makes An Advertising Campaign A Failure

Most consumers will say advertising is invisible to them. But when you truly look for them, you'll be stunned to see how many media options are right in front of you.











The billboard people pointed to this example as proof of the power of advertising panel. It gave them the open door to pitch hundreds of potential new customers.

Take Google ads for instance; it's tough to write an ad using 8-12 words. It's a great exercise. What 10 words describe your company's services? Now, think about the person who is developing your key word ads. Is it a tech person? Is your marketing agency involved? Online advertising is a primary source of leads for many companies. It's a super cluttered, competitive environment. Yet you'd be surprised how far-removed the marketing and brand stewards are from the process.

You have someone that can offer you excellent suggestions. This is especially true if you are working alone. There are times when the things that we want cannot be pushed through because of certain limitations. For example, putting a particular image in a billboard may not be a good idea since, according to your design, the printing company should stretch the design until it becomes very distorted. Because they have already dealt with several number of clients, they can already add great inputs to your marketing ideas.

Go for those that can give you samples of their work. A printing company may provide you with almost-unending list of their products and services, but that is not really what you should be after. You must settle for portfolios, and make sure these are photos and descriptions of actual projects. In fact, inquire if they have existing ones, so you can check their work yourself and decide if they are capable of doing the job for you.

In an age of information overload, people want to get right to the point. Marketing materials and sales pitches with too much jargon can leave potential prospects confused and overwhelmed. Is this the brand impression you really want to make?

If you have the budget for using more than one location, make sure your boards are on the opposite ends of town or opposite sides of the highway using the same message. This way your message will be most likely seem by the drivers on the way to work and on the way home each day. If click here can get two boards where cars go in the same direction, put half of your message on the first board and the other half on the second board. When a driver reads the first board, he may wonder where the rest of the message is and when he sees it on the second board, he gets paid off with his answer.