Why Renting to Build Your List is a Good Idea
You can actually purchase an email list cheaply. However, the list of names you get will only include people who have never even heard of you or your industry and will most likely not be very interested in your offering. Except for minimal click through rates and low open rates, purchasing purchased email lists will quickly lead to a raised spam score, which is devastating to your online business. So here are some tips that will help you avoid this problem.
Do your research. When you rent email lists, you will have to rent them from an outside source. This means that the broker you hire isn't going to deliver the list to you directly. Instead, the broker should have an agreement with an address such as subscription services' website. From there, you can rent the list and have it delivered to you in the format that you need it.
Make sure the provider offers something of value to the subscriber. Some marketers pay for each subscriber they send, while others offer subscribers a free eBook or monthly newsletter, or both. Some marketers rent out their addresses for a small monthly fee, but others charge a one time set up fee. Some marketers also offer other perks such as a free newsletter, free report, free video lessons, or free teleseminars.
If you have an opt-in list, then it's recommended that you don't buy them. There's already a big problem with spamming, and if you want to make serious money with your Internet marketing practice, you don't need more potential customers. If you rent lists, it's easy to do so without knowing exactly how many subscribers you're actually getting. That's why it's best to rent lists from reputable companies with a history of delivering quality lists. Another thing you should keep in mind is that when buying lists, make sure you check expiration dates and customer feedback. Also, be wary of lists that charge for an autoresponder or other automated service.
Renting a subscriber list also has some pitfalls to avoid. First of all, the amount you spend could get you in trouble with your Internet marketing provider. If FrescoData start getting requests to buy subscribers, your Internet provider could get you into trouble by blocking your account, or worse, reporting you to the Better Business Bureau. Also, buying a list means that you might be sending your marketing message to people who wouldn't be interested in what you have to offer. If you were to go through the effort of finding a high quality, responsive subscribers yourself, you could save a lot of time and money.
Most importantly, you need to remember that renting an email list is just like any other kind of investment. You want to try to find a company with a solid track record and a good reputation. If you don't take the time to do the research necessary to determine whether or not the company is stable and has a history of delivering good lists, you could be throwing good money after bad.
Before you decide to rent an email list, make sure you do the necessary research. Look for a reputable company with a good track record and affordable prices. Also, be wary of buying lists online. When buying online, you never know what kind of information you could be sending or receiving.
Overall, renting may be the best way for you to build your email list. However, it's important that you keep the above points in mind. Remember, renting doesn't always mean the right choice. So, use your discretion and do the research necessary to find out whether or not the company you're renting from is the right one for you.
